Why do 10 minute Grocery Delivery Companies like Gorilla App exist in the world?

Do you like fast things? If you like fast things, you might consider using the Gorillas App. Today, with hectic schedules and little time for household chores, 10-minute grocery delivery apps like the Gorillas App are especially useful. 

These 10-minute grocery delivery companies, such as the Gorillas App, have become integral to our lives today, thanks to COVID-19. But have you ever wondered why companies like the Gorillas App came into existence? Why have these companies chosen to add DELIVERY WITHIN 10 MINUTES to their names? 

Or why are people using the services of companies like the Gorillas App? If yes, this is the time you get your answers quickly. Therefore, this blog explains why you might want to use apps like The Gorillas app as a consumer. 

And why would you prefer to become a 10-minute grocery delivery company like the Gorillas app rather than just a grocery delivery app?

What is The Gorillas App?

A German on-demand grocery delivery company, Gorillas, has developed the Gorillas App. They promise their Gorillas App will deliver your groceries within 10 minutes of your order. The Gorillas App delivers groceries within 10 minutes via dark stores. 

As of 2021, the Gorillas App serves more than 55 cities. Indeed, they are faster than you at delivering essential human needs, and they are true to their claims. 

They have maintained their claims through fulfillment centers, also known as dark stores. In addition to the Gorillas App, there are several similar apps. 

A few of them are Dija, Deliveroo, and Flink. You may be surprised to learn that Getir and Gorillas are seeking investment rounds of at least $500 million. These investment rounds will value them at $7 billion (Getir) and $6 billion (Gorillas). 

Overview of The Gorillas Company

Industry: An Online platform for convenient delivery. Founded: May 2020 in Berlin, Germany. Founders: Jörg Kattner, Kağan Sümer, and Ronny Shibley (co-founder). Situated in: Berlin, Germany. Available in: Germany, Belgium, the Netherlands, the United Kingdom, France, Italy, Denmark, and Spain. Number of employees: ~10,000 (2021)

The History of Gorillas 

Kağan Sümer, Jörg Kattner, Jeff Hester, and Ronny Shible founded the Gorillas App in May 2020. Their Gorillas app delivers groceries and other supermarket goods via bike couriers at the same in-store prices they charge customers. It started in Berlin and soon spread over several European cities. 

Currently, the Gorillas App operates in some European cities, including Amsterdam, London, Paris, Madrid, Milan, Munich, and New York, USA. Regarding funding, the company raised $44 million in Series A funding in December 2020. The Gorillas App then raised $290 million in Series B funding in March 2021 and approximately $1 Billion in Series C funding in October 2021. 

Following the latest investment round, the Gorillas company is valued at 1 billion. Sümer (one of its founders) has said they aim to raise 700 million dollars of new financing this year to scale up the company and turn it into a profitable business. 

Why Order Groceries through the Gorillas App

1. Fast Grocery Delivery: The Gorillas App rider crew delivers customers' orders within minutes! 
2. 1,000+ Products: The Gorillas App lets users order anything they can find in their local supermarket, online and fast! They get to choose from 1,000+ products. 
3. Easy Online Payment: The Gorillas App lets people pay easily and fast using all major credit cards, PayPal, Apple Pay, and GooglePay. 
4. Retail Prices: All Gorillas App products are delivered fresh at retail prices! 
5. Contactless delivery: Users can have our rider leave their orders at their doorsteps. 

The Gorillas' Apps and The Dark Store

The Gorillas App and the like use dark stores to deliver groceries quickly. Companies like Gorillas use nearby micro-warehouses or own dark stores to fulfill orders through the Gorillas App. You might be wondering what dark stores are. 

Dark stores are not open to the public for in-store shopping; they were created to fulfill only online orders. These stores are often located in the suburbs or on the outskirts of cities, where they can take advantage of low-cost real estate and easy highway access. 

A typical dark store in the United States is about 40,000 square feet. Also, such stores are known as Dark supermarkets. They are also known as dotcom centers or micro fulfillment centers in the United Kingdom, where such stores first emerged, particularly for click-and-collect services. 

What Grocery Products Can You Find On The Gorillas App?

The Gorillas App offers a wide range of products to shoppers. You can find fresh fruits and vegetables on the Gorillas App. Apples, Bananas, Oranges, Lemons, Limes, etc., are available on the Gorillas App. 

In addition to fruits and vegetables, the Gorillas App offers fresh pastries, wraps, rolls, cakes, and other bakery products. You can also order milk, eggs, yogurt, cheese, steaks, chicken fillets, burgers, cooked meats, deli items, olives, dips, and more through the Gorillas App. 

Other things that users can order through the Gorillas App are as follows: 

1. Cold drinks 
2. Lemonade 
3. Energy drinks 
4. Juices 
5. Flavored water. 
6. Ice Cream 
7. Cereals, 
8. Bread loaves 
9. Jam spreads 
10. Frozen food items 
11. Snacks like crisps, popcorn, biscuits, etc. 
12. Users can also find milk alternatives and meat alternatives. 
13. All the baby products 
14. Toiletries 
15. Cleaning supplies 
16. Laundry products 

How Does The Gorillas App Work? 

The Gorillas App is easy to use. Download the Gorillas App and add your favorite products to your cart. After you have added everything to the cart, proceed to place your orders. 

You can even track the order status while waiting for the groceries. And within minutes, you will find your groceries at your doorstep. 

The Gorillas App: Controversy

Workers at the Gorillas App have criticized their working conditions. They reported inadequate equipment, high delivery pressure, and heavy loads, all of which cause back pain. The Gorillas App workers complained that they were not paid correctly or on time. 

Additionally, the Gorillas App Company fired dozens of employees for participating in the strike. The Gorillas Company has begun improving its working conditions. They have purchased over 1,200 state-of-the-art e-bikes to meet cyclists' needs. 

Gorillas has also renewed its cyclists' equipment, including PPE. Furthermore, the Gorillas App Company has offered its 12,000+ employees benefits such as health insurance, a salary above the minimum wage, paid leave, and a complete riders' kit. 

The Gorillas App has also introduced a bonus scheme for those who complete multiple orders. This bonus is available to workers in countries such as Germany, the Netherlands, and England. 

Why do people need 10-minute Grocery Delivery Apps Like Gorillas?

Companies like the Gorilla's apps have flourished well. People have accepted them with open arms. People found these apps, such as Gorillas, helpful during the pandemic. The company started in the early days of the pandemic. People did not want to leave their homes for anything, not even grocery shopping. 

Apps like The Gorillas App help people who prefer not to go out shopping. Additionally, older adults find these apps helpful because they can get groceries without exerting themselves. Lastly, apps like the Gorillas App help people who need groceries or other items at the last minute. 

What Challenges Are Ahead For Grocery Delivery Apps Like The Gorillas App?

Many retail industry executives and experts doubt the rise of these 10-minute grocery delivery apps. Some believe apps like the Gorillas App pose no risk and are not long-term competitors to their businesses. 

They also believe the gradual reopening of economies after extended lockdowns will threaten to stunt the growth of such apps. Deliveroo, an app like Gorillas, has seen its share price slump 36% since its March IPO.

Artificial Intelligence and The Gorillas App

Apps like the Gorillas App can deliver significant value when combined with Artificial Intelligence. You can enable your app to calculate traffic, route optimization, demographics, and delivery dynamics. You can achieve all this by using geospatial data and geo-intelligence. 

You can even deploy a workforce to pack and deliver goods to nearby houses where orders have been placed. You can even inform the grocery store of the orders through technological advancements (Location Intelligence). 

Additionally, Business Intelligence and machine learning technologies can help you uncover consumer behavior and buying patterns. 

How Do Grocery Delivery Apps Like The Gorillas App Train Their Delivery Guys?

Companies like the Gorillas App can equip their packers and delivery guys with intelligent gadgets such as tablets and smartphones. 

These devices help delivery staff pinpoint the exact locations of buyers and dark stores/cold rooms. Delivery drivers can deliver in under 10 minutes when equipped with these devices; these apps help them find the optimal route to the destination. 

Moreover, these items can be positioned near dark stores and cold rooms to facilitate quick purchases. Additionally, such gadgets and technologies help delivery drivers navigate routes during peak hours. 

Is the Gorillas App No Longer Delivering Within 10 Minutes?

You can not find the delivery within the 10-minute service claim on the Gorillas App Website. Instead, they now state a 10-minute delivery window. The Gorillas App Company took the step to avoid putting the lives of its delivery drivers at risk. 

People argue that delivery drivers may have run a red light or exceeded the speed limit. They feel that delivery guys put their and pedestrians' lives at risk. Thus, the company decided to stop advertising itself as a 10-minute delivery service. 

Conclusion 

Indeed, companies like the Gorillas App have recently revolutionized the grocery delivery market. Despite being new, the Gorillas App Company has received impressive investment. 

Many such companies have also emerged to capitalize on the current public demand. Develop a well-designed app if you want to venture into this field. 

Contact AppsRhino today to get an app like the Gorillas App and see people order through such apps.

Frequently Asked Questions (FAQ's)

Which grocery delivery app is better for instant needs?

The better grocery delivery app for instant needs depends on delivery speed, inventory proximity, and service reliability, which is why 10-minute grocery delivery companies focus on hyperlocal fulfillment.

What are the top 3 food delivery services today?

The top food delivery services typically include platforms that offer robust logistics, broad merchant networks, and consistent delivery experiences, though rankings vary by region and service category.

Why do 10-minute grocery delivery companies focus on dark stores?

Dark stores enable 10-minute grocery delivery companies to store high-demand items near customers, reducing picking and delivery times and improving order fulfillment efficiency.

How do 10-minute grocery delivery companies manage high operational costs?

These companies manage costs through limited product catalogs, optimized supply chains, technology-driven logistics, and high order density within small delivery zones.